Free 3-minute LinkedIn profile audit

A LinkedIn profile audit shows you how your profile comes across to the people you want to reach.

• It reads your photo, banner, headline, About, Featured and Experience sections the way a potential client would.
• It tells you what’s clear to them and what isn’t yet.
• It gives you a score out of 100 and the one change to make first.

It’s built for people who need LinkedIn to bring in clients, partners and opportunities.

• Leaders and managers whose clients and partners look them up before a meeting.
• Sales, marketing and L&D professionals whose profiles are part of how their company is seen.
• Founders and business owners who want LinkedIn to bring the right clients to them.
• Training organisations that run workshops for companies are welcome to talk to me about working together.

Yes, it’s completely free.

• There’s no cost, no credit card and no account to set up.
• You see your score straight away.
• Your full report arrives as soon as you tell me where to send it.

Your profile is your shop FRONT, and I check it against my FRONT framework.

• Each of the five parts (Foundations, Recognition, Offer, Next step and Trust) is rated clear, partly clear or unclear.
• Together they give you a score out of 100.
• Your lowest-scoring part becomes your quickest win, so you know where to start.

You need two things, and you can add more for a fuller report.

• Your LinkedIn profile link.
• A screenshot of the top of your profile.
• Your profile as a PDF, or your About, Featured and Experience sections copied in. The more you share, the more I can tell you.

Saving your profile as a PDF takes a few seconds on a computer.

• Open your LinkedIn profile.
• Click the three dots next to the buttons under your headline.
• Choose Save to PDF, and it downloads straight away.

Yes, you can do it on your phone.

• Take a screenshot of the top of your profile, and add the rest as screenshots or by copying and pasting.
• Saving your profile as a PDF only works on a computer.

No.

• The audit never logs into LinkedIn and never touches your account.
• It only reads what you choose to share with it.
• Your screenshots and PDF are read once to write your report, and they aren’t stored after that.
• Only your report and your answers are kept, so you can come back to your report later.
• You can read more in the privacy policy.

Here’s how to read your score.

• 75 or more: your profile is reflecting your business well, and your next step is having more of the right conversations.
• 50 to 74: you’re close, and a few changes will make a real difference.
• Under 50: people are looking you up, but your profile isn’t telling them much yet.

Most profile checkers look for missing sections and hand you generic rewrites. This one works differently.

• It reads your profile through the eyes of the exact people you told me you want to reach.
• It uses the same framework I teach corporate teams and business owners.
• It shows you what’s unclear to your buyers, and exactly where to start.

No, and that’s deliberate.

• It shows you exactly what isn’t clear yet and gives you one quick win to start with.
• The words that bring in the right clients come from knowing your buyer and your offer, and that’s the work I do with clients.

Yes, and it’s free for them too.

• Choose that you’re looking for your next role.
• Your report then reads your profile the way a recruiter or hiring manager would, so you can see what they see before you apply.
• I also run LinkedIn workshops for universities, including Edith Cowan University and Curtin University.
• If you’d like a session for your students, let’s talk.

Yes, to both.

• I email you a link to your report, so you can come back to it any time.
• Your report stays available for 180 days.
• You can audit the same profile again once 30 days have passed.
• That gives you time to make your changes and see how far your score has moved.

I’m a LinkedIn strategist, keynote speaker and corporate LinkedIn trainer based in Perth.

• I’m an engineer, and I spent eighteen years solving complex problems inside global companies, including BHP, PwC, ING and Yara.
• I teach LinkedIn as a guest lecturer at Edith Cowan University and Curtin University.
• I created the FRONT framework this audit uses, and the REACH system I teach teams and business owners.