I train your people to be found and trusted by the right clients, or the right employer, on LinkedIn

I do. I’m Kanika Vasudeva, a Perth LinkedIn strategist and corporate trainer. I train sales, marketing and leadership teams to build a pipeline through LinkedIn, not just a following.

• Your team goes from posting into the void to actually being found and approached online.
• Your sales team’s messages stop being ignored and start booking meetings instead.
• Buyers arrive already knowing about you and trusting your people, so conversations start warm.
• I bring more than 18 years of solving complex problems inside BHP, PwC, ING and Yara, so I train your team around how buyers actually decide.

You give them a clear system instead of telling them to post more. That’s what I train teams in, using my REACH method.

• Buyers who look your people up stop finding a thin profile and start seeing exactly what they do and who they help.
• Likes from colleagues turn into comments and messages from the buyers you actually want.
• Connection requests that used to be ignored start turning into real conversations.
• Your marketing team stops reporting followers and starts reporting enquiries.

It comes down to how deep you want your people to go and how long you want the change to last.

• Keynote, 20 to 60 minutes. Your people walk out clear on what LinkedIn should be doing for your business, and they know where to start.
• Workshop, 90 minutes to a full day. Your team works hands on with their own profiles and pipeline, so their online visibility starts working for the business that week.
• Team mentoring and consulting, monthly over a quarter or more. We check what’s working, so new habits stick and the results keep building.
• One-to-one coaching. For a leader who needs to be more visible, or someone moving on who wants to land the right next role.
• You don’t need to know which one you want before we talk. We’ll work it out together on the call.

REACH is the five-stage method I use to turn LinkedIn into a steady source of clients, or the right next role, for your people: Reposition, Educate, Amplify, Converse and Handshake, where I guide the buyer or hiring manager to a confident decision. See what changes at each stage.

Yes, it is free. You get clarity on how your LinkedIn is working for you or not, and the clearest next steps you can take. It can lead into a conversation about training, and if working together makes sense, I will explain how it would work.

Yes. One-to-one coaching is for a leader who needs to be more visible, or someone moving on who wants to land the right next role. Whether it is the right clients or the right employer, it comes down to the same core skill: being found and trusted by the right people on LinkedIn. I found every job I ever had, including BHP, PwC and ING Bank, through LinkedIn, so I coach this from experience.

Yes. I guest lecture at universities and run hands-on workshops that give students steps they can put into practice straight away.

“Practical, engaging, and grounded in real-world experience.”

Wesley Lim, Curtin University

• Students go from a profile nobody notices to one that shows clearly what they do and where they’re heading.
• They learn how to start conversations with employers and clients that feel natural, not awkward.

Teams whose expertise is real but whose visibility isn’t yet, so buyers don’t know them until someone makes an introduction.

• Sales, marketing and leadership teams, and the experts inside them.
• It works best when the people in the room share the same buyers, because they build on each other instead of each going their own way.
• L&D managers and event organisers who want their people to show up well on LinkedIn and build authority and credibility online.

Every session is built around what you want your people doing differently afterwards.

• We start with a call about your team, your buyers and what’s getting in the way today.
• I work through live examples with the room rather than talking over slides.
• People at every level leave with changes they can make that week.

Nothing. Every session is custom built, and I plan it around where your team is at, so I meet your people where they are and get them up to speed.

• Your team doesn’t need to do anything before we start.
• If they’d like to send me their questions beforehand, that’s even better. I can then bring in more examples from their own world, so the session feels like it was made for them, because it was.

No. Whether your team posts every week or has never posted, the session starts from where they are.

• If they’re already active, we look at what’s actually going on: what’s working, what isn’t, and what to change so their effort starts bringing in conversations.
• If they’re not active yet, that’s completely fine. They leave with a clear first step and the confidence to take it.
• Either way, I’d encourage them to send in their questions beforehand, so I can build the session around what they want to know.

Everything I teach is built on trust, because that’s how relationships, and business, actually grow.

• This isn’t outreach in the pushy sense. It’s a natural way of connecting that your team will enjoy doing.
• Buyers reach out because they trust your people, not because they’ve been pitched.
• It shifts the way your team thinks about conversations: on LinkedIn, with every client, and even outside work.

No ad budget is needed. My approach is about building trust, so the right buyers come to your team already ready to buy.

• Your team’s credibility does the work that ads would otherwise try to buy.
• The one tool I do recommend is LinkedIn Premium All-in-One. It shows your team who is viewing their profiles and gives them more ways to reach the right buyers.

Both. I’m based in Perth, and I work with organisations across Australia and internationally.

• Keynotes and workshops can be delivered in the room or online.
• If the work involves travel outside Perth, we agree travel costs before the booking is confirmed.

Yes. I work across Australia and internationally.

• Travel costs are agreed in writing before the booking is confirmed.

It starts with a conversation. Book a call and we’ll talk about your audience, your date and what you want to change.

• Once we’ve agreed the date, what’s being delivered and the fee, we put it in writing.