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An angler on the bank with a whole school of fish swimming towards the bait.
A single hook in the water with fish converging on it from every direction
Kanika Vasudeva, LinkedIn keynote speaker and corporate trainer.

Sign clients on LinkedInA weekly newsletter by Kanika Vasudeva

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Recent issues

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Kanika Vasudeva, LinkedIn Strategist and Mentor, smiling beside the words Free LinkedIn Live, Sending LinkedIn DMs but not hearing back?, inviting readers to bring their LinkedIn questions to her free Q&A on Monday 2 November.

Sending LinkedIn DMs but Not Hearing Back?

Sent a pile of LinkedIn messages lately and heard nothing back? I hear it on my client calls again and again: "I'm sending so many DMs, but nobody comes back." …

Read this issue Kanika Vasudeva, LinkedIn Strategist and Mentor, presenting to a team in a bright office with a clicker in her hand, the kind of session where she shows teams which LinkedIn numbers tell them whether their activity is bringing in business.

Stop Counting Likes. Count Who Walked Into the Shop.

How do you know if LinkedIn is working for your team? You know it's working when the right buyers are visiting your people's profiles and those visits are turning into…

Read this issue Illustration of a woman looking through a shop window and seeing straight away what the shop sells, the way a buyer should be able to see what you do when they look at your LinkedIn profile.

How to Audit Your LinkedIn Profile Like a Buyer Would

How do you audit your LinkedIn profile? You read it the way a potential client reads it, in the first fifteen seconds, and you ask whether they could tell what you do, who you do…

Read this issue Kanika Vasudeva, LinkedIn Strategist and Mentor, presenting to a team in a bright office with a clicker in her hand, the kind of session where she teaches sales teams a shared system for bringing in business through LinkedIn.

Telling Your Team to Post More Won't Work

How do you get your sales team using LinkedIn? You give them one shared system that shows them what to do at every stage, from their profile all the way to the sales call, instead…

Read this issue A frustrated woman at her laptop, with a LinkedIn post on her phone and a notebook reading post, profile, offer, sale with a question mark under sale.

I Get Interest, But They Don't Buy

How I teach my clients to get more sign-ups. Whenever I coach clients on getting more sign-ups, this is the #1 thing we fix first. And it's rarely the post itself. …

Read this issue A notebook headed Sales Call with two columns, Never say and Say instead, beside a phone on a call and a headset.

7 Things You Should Never Say on a Sales Call (And Exactly What to Say Instead If You Want to Close)

I've analysed 40+ sales calls. The difference between a "let me think about it" and a "where do I sign?" usually comes down to one thing: Authority. …

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