Keynote speaker and LinkedIn corporate trainer

I train businesses to build a pipeline through LinkedIn.

Your buyers are already on LinkedIn. What you are missing is a way to reach them, hold their attention, and turn that into a signed client.

I spent eighteen years growing businesses for global companies before I started training teams, so I know the room I am standing in. Nothing I teach needs a marketing budget or a personality transplant.

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Kanika Vasudeva, keynote speaker and LinkedIn corporate trainer based in Perth, Western Australia.

These are places I have worked inside, taught at, or stood up and spoken to.

  • BHP
  • PwC
  • ING
  • Yara
  • Curtin University
  • Edith Cowan University
  • Rotary

Your clients already know how good you are, but the people who haven't met you yet can't see it online.

Someone hears your name in a meeting and searches for you before they call. But your work isn't fully reflected online yet, so what they find doesn't build your credibility, and they just go with someone else.

You've tried posting more, but that hasn't worked. You've asked your team to engage with the post, but it still reaches the same few hundred faces, and no new people.

First you need to be found on LinkedIn, and then everything people find there needs to build your credibility.

LinkedIn is where your buyers look you up before they ever get in touch. Without being found and trusted there, nothing else works. Your profile, your posts, your comments and your team's profiles all make up your presence on LinkedIn, and every part of it should help the right people find you and give them a reason to trust you.

The truth is that bringing in clients from LinkedIn takes five stages, and most businesses are only doing one or two of them.

REACH brings all five together into one client attraction system, so the right buyers find you, trust you and want to work with you.

Your buyers are the fish in these pictures. Here's what each stage should make them think about you.

Illustration: three anglers struggling with tangled lines on one side of the water while one angler fishes calmly where the fish actually are.

Reposition

“This is exactly what I've been looking for.”

Your profile shows straight away that you solve their exact problem.

Illustration: an angler on the bank with a whole school of fish swimming toward the bait.

Educate

“I trust how this person thinks.”

Your posts show how you think, so they trust you before you've ever spoken.

Illustration: an angler standing in shallow water casting a wide net toward a shoal of fish.

Amplify

“I've seen how they help businesses like mine.”

They've seen enough of your work to believe you can help them too.

Illustration: an angler crouched at the water's edge having a conversation with a fish.

Converse

“I'd like to hear how they'd help me.”

It feels natural for them to reach out, so a comment or a message turns into a booked call.

Illustration: a delighted angler holding up a large fish, surrounded by coins.

Handshake

“I'm ready, let's do it.”

By the time you talk, they've already decided, so there's no awkward money moment.

Let's explore how we can get LinkedIn working for you too.

Kanika Vasudeva, LinkedIn strategist and corporate trainer, presenting to a team in an office.

It starts with a thirty-minute call. Tell me what you're working on with LinkedIn and where you want to get to, and you'll leave with a clear picture of your next steps, whether or not we work together.

Every option follows the REACH framework, which means LinkedIn starts building the trust that brings in high-value clients.

Not sure which one fits? Let's talk.

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  1. Keynotes and team training

    • Keynotes of 20 to 60 minutes
    • Half or full-day workshops
    • In person or online

    Your people get found, build credibility, and have buyers arrive already wanting to work with them.

    See speaking and training

  2. Coaching

    • Private 1:1 coaching
    • 8-week group cohort
    • Direct access to me

    Hands-on help with your profile, your content, finding leads, building your pipeline and running your calls.

    See the cohortAsk about private coaching

  3. Done-for-you client growth

    • Content written for you
    • Authority and pipeline built for you
    • Monthly support

    You focus on your business, and we build your authority and pipeline. We work with the LinkedIn algorithm, so you're found by the right people and they trust the work you do. We help you shape your conversations, so interest turns naturally into booked calls.

    See how done-for-you works

Here's what clients say about my LinkedIn training and coaching.

Read unedited reviews straight from LinkedIn and Google.

Actionable steps that students could implement immediately

LinkedIn recommendation from Hina Fatima, PhD, Lecturer at Edith Cowan University, saying Kanika's workshop was highly engaging and practical, that she translated LinkedIn best practices into actionable steps, and recommending her as an expert speaker on LinkedIn and personal branding.
LinkedIn recommendation, Hina Fatima PhD, Lecturer at Edith Cowan University

Practical, engaging, and grounded in real-world experience

LinkedIn recommendation from Wesley Lim, Marketing Lecturer at Curtin University, saying Kanika delivered a fantastic workshop for his students on building a personal brand through LinkedIn, and that students left with actionable strategies.
LinkedIn recommendation, Wesley Lim, Marketing Lecturer at Curtin University

I finally feel like I understand LinkedIn and how to use it properly

LinkedIn recommendation from Xavier Crow, keynote speaker and mentalist at Command The Room, saying a few smart tweaks and a clearer strategy are bringing consistent organic growth, and that he finally understands how to use LinkedIn properly.
LinkedIn recommendation, Xavier Crow, keynote speaker and mentalist

Her knowledge of and capabilities on LinkedIn are second to none

LinkedIn recommendation from Alex Hamilton, Strategy Director at White Chalk Road, saying Kanika's knowledge of and capabilities on LinkedIn are second to none.
LinkedIn recommendation, Alex Hamilton, Strategy Director at White Chalk Road

The biggest change for me has been consistency

LinkedIn recommendation from Aisosa Wisdom Okonkwo, Founder of Podnovation, about going from good ideas to a real system.
LinkedIn recommendation, Aisosa Wisdom Okonkwo, Founder of Podnovation

Clients can understand the value I provide and sign up more easily

Five-star Google review from Amit Sagar about positioning, high-ticket offers and attracting more organic leads through content.
Google review, Amit Sagar
Kanika Vasudeva, keynote speaker and LinkedIn corporate trainer, based in Perth, Western Australia.

Kanika Vasudeva

I'm a self-confessed LinkedIn nerd.

I trained as an engineer, did an MBA with a scholarship at IESE Business School with an exchange at Darden Business School, and spent eighteen years solving complex problems inside global companies (BHP, PwC, ING and Yara).

I study LinkedIn the way an engineer would.

  • I track every stage, from the first time someone sees a post to the moment they book a call.
  • I work out what's working, what isn't and why, then I tweak it and test again.
  • I learn every day from my clients and my own content, so what I teach is always based on what's working right now.

These days I speak, train teams in house, guest lecture at Edith Cowan and Curtin, and host the Business Expansion Tips podcast. I am based in Perth and I work with organisations worldwide.

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I'll show you what's working on LinkedIn and what to stop doing.

Get found by the right buyers who are interested in your work.

Turn interest into conversations and connected communities.

Build credibility and trust before they've even met you.

Get my best LinkedIn thinking in your inbox every week.

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Go and have a look in your inbox now. If there is a confirmation email sitting there, click it, because nothing will reach you until you do. If you cannot see anything, check promotions or spam and drag it across so the next one lands properly.

Questions people ask about my work

Who do you work with?

I work with businesses that want to build awareness and be known for what they do, from business owners and founders to whole teams.

  • Sales, marketing and leadership teams, L&D managers and event organisers who want their people to show up well on LinkedIn and build authority and credibility online.
  • Business owners and consultants who want LinkedIn to bring them clients.
  • Teams who are getting attention on LinkedIn but aren't turning it into conversations, or whose conversations aren't turning into calls.
Do you only work with businesses in Perth?

No. I'm based in Perth, and I work with organisations across Australia and internationally, in the room or online.

How I work with teams outside Perth
What is the REACH method?

REACH is the client attraction method I teach. It has five stages.

  • Reposition: your profile shows straight away that you solve your buyer's problem.
  • Educate: your content shows how you think, so buyers trust you before you've spoken.
  • Amplify: buyers see enough of your work to believe you can help them too.
  • Converse: it feels natural for buyers to reach out, so a comment or a message turns into a booked call.
  • Handshake: by the time you talk, they've already decided.
What's the difference between your keynotes, coaching and done-for-you support?

Each one suits a different stage and a different kind of business.

Can you train my whole team on LinkedIn?

Yes. I start with an audit of where each person on your team is on LinkedIn today, then build the training and ongoing coaching around what they need.

See speaking and training
Do you run LinkedIn group coaching?

Yes. Fully Booked on LinkedIn is my 8-week group coaching programme, with a live call every Monday and three private 30-minute calls with me.

See Fully Booked on LinkedIn
What does done-for-you client growth include?

You focus on running your business, and we build your authority and pipeline on LinkedIn. Here's what that means for you:

  • You stay visible every week, even when you're flat out. Your content keeps going out in your voice, so your name stays in front of the right buyers.
  • The right people find you. We work with the LinkedIn algorithm, so you're found by buyers who need what you do.
  • Buyers trust you before you've met. Your profile and content show your expertise, so people arrive already knowing what you're capable of.
  • Interest turns into booked calls. We help you shape your conversations, so the right people move naturally towards a call.
  • You spend your time where it counts. You take the sales calls with buyers who are ready to talk, and we take care of the rest.
See done-for-you client growth
Do I need to post on LinkedIn every day?

No. Consistency matters more than frequency.

  • Around three posts a week on one topic, every week, will do more for you than posting every day for a week and then going quiet.
  • LinkedIn looks for a pattern it can rely on, and it can't find one in a burst of activity.
  • Posts now stay visible for longer than they used to, so each one keeps working for you.

Want to talk to a real person about your LinkedIn?

Book thirty minutes with me, and we'll work out your next steps together.

Book a call