Build authority and sign clients on LinkedIn

Because you were probably running about a third of the system.

Most people end up either posting content or sending DMs. That's not the whole system. There are five stages between someone seeing your name and someone paying you, and doing one or two of them well still leaves you with an empty calendar.

No. This is built for you, not despite you.

I've worked with people who'd never signed a single client off LinkedIn, and got them signing clients. Another was a broker sitting at around 150 followers who had three calls booked in his second month. He didn't get there by growing his following. He got there by commenting where his buyers already were and reaching out properly.

A hundred right people beats ten thousand wrong ones. That's not a consolation prize, it's the whole mechanism.

You don't, and I wouldn't teach you to.

But I'm also not going to pretend your entire pipeline can run on waiting for inbound. You'll learn how to find the right people and start real conversations with them.

Here's the difference. Before you ever reach out, they've seen your name. You've commented where they hang out. You're not a stranger in their inbox, you're someone they half recognise. Warm outreach is roughly eight times more effective than cold, and it doesn't make you feel like a telemarketer.

All of our calls are live. Not pre-recorded.

There are two a week, and I run them at different hours on purpose, because this is a global room. Wednesdays at 1:00pm AWST suits Asia-Pacific: 1:00pm in Singapore, 10:30am in India, 3:00pm in Sydney. Mondays at 9:00pm AWST covers London, Europe and the Americas: 2:00pm in London, 3:00pm in Berlin, 9:00am in New York, 6:00am in Los Angeles.

Whichever one fits your week, take it. And if you miss a call, the recording is up afterwards and you can send your questions ahead so they still get answered.

Yes, every single one. They go into the same library as the course material, so if you can't make a call you watch it back at your own pace.

And the whole course library is unlocked the day you join. Nothing is dripped out week by week, so if you want to run ahead on your profile before week one, go for it.

Two live calls, 60 minutes each, plus your own implementation time. Realistically about four hours a week.

The more you implement between calls, the faster you see results. If you only make the calls and do nothing in between, you'll finish with good notes and not much else. I'd rather say that plainly than have you discover it in week five.

Wednesday 30 September, running eight weeks.

Everything is available the moment you join, so you can start work on your profile before we even begin.

This is what I've always done with my private clients and inside my done-for-you services. It's just never been taught live before.

This is the first live run, so you get it at the founding price of $1,000. You also get a lot more of me than anyone will later, because it's a small first room.

And you keep it. Every recording, every update to the material as I add it, at this price. Not a discounted version of the programme, the whole thing.

If paying in one go is the only thing standing between you and a place, message me and we'll work something out. I'd rather have the right person in the room than lose them over cash flow timing.

What I won't do is drop the price. The founding rate is already well under what this becomes.

If you don't like what you get, you can have a full refund within 7 days of purchasing. After 7 days, refunds aren't available.

Seven days is enough time to go through everything, ask me anything you want, and change your mind.

No. And it never will be.

I don't support cheating, fake numbers or manufactured engagement. Sharing live post links in the community so everyone piles on is exactly that, and it isn't allowed here. First time you'll get a warning. Second time you're out of the community, no refund.

Beyond the principle, it's also a bad bet. LinkedIn is actively targeting pods now and getting very good at spotting them. You'd be risking your reach to fake a number that was never going to bring you a client anyway.

Every recording and all the materials are yours permanently.

The support doesn't have to stop either. There's ongoing community support if you want it, and done-for-you if that's a better fit. We'll take that call when we get to that stage.

Whatever you choose, founding members keep founding pricing on it.

Yes, if you sell expertise through relationships rather than volume. Consultants, agency owners, fractional executives and B2B service businesses all fit.

If your clients are direct consumers rather than businesses, it still works, but we'd shape your offer and your positioning differently, and the sales side matters more. That's covered in the modules.

Everything we build works on a free account, so you can absolutely do this without paying LinkedIn anything. But I'll be honest with you: growth is much faster on Premium Business. It gives you InMails, better search filters, personalised notes on connection requests, and the profile view data that tells you whether your page is actually converting. On a free account you get two or three noted invitations a month, which really limits your outreach.

If you're going to upgrade, Premium Business is the minimum worth having. You don't need to decide now. Most people start free, get their profile and content sorted first, then upgrade around week three when they begin outreach properly. There's usually a free trial month, so time it for when you'll actually use it.