What formats do you offer?

Three. A keynote of 20 to 60 minutes, a hands-on workshop running anywhere from a 90 minute kickoff to a full day, or an ongoing monthly programme over a quarter or more. All can be delivered online.

Who is the training for?

Sales, marketing and leadership teams, and subject matter experts whose expertise is real but whose visibility is not.

What changes after the training?

Subject matter experts stop hiding behind the company page, sales teams stop sending messages that get ignored, marketing stops reporting followers and starts reporting enquiries.

Is it delivered onsite or online?

Either. Onsite across Australia, or live online for distributed teams.

LinkedIn keynotes and team training

I help you build a pipeline through LinkedIn, not just a following

Your company is excellent at what it does. The trouble is that the only people who know it are the ones you have already reached out to. Nobody is finding you on LinkedIn, and no client has ever come through your company page.

That is what I train teams to fix. Not posting more and not chasing a bigger following, but getting found for the work you already do, by the people who are already looking for it.

Enquire about a date Keynotes, workshops and ongoing programmes. In person or online.

This is what you are actually building

Illustration: an angler on the bank with a whole school of fish swimming toward the bait.

They find you

Illustration: an angler crouched at the water's edge in easy conversation with a single fish.

They trust you

Illustration: an angler holding up a large catch, coins in the air around them.

They are ready to buy

Most teams lose it at one of those three points and cannot tell which one. Each subject below fixes one of them. Take one as a keynote, or work through all three across a day.

How to go from "who are you?" to "we already know your work"

For teams whose work is excellent but whose reputation stops with the people they already know.

What a buyer actually sees in the fourteen seconds they spend on one of your people's profiles
The words that decide whether you appear at all when someone searches for what you do
How to showcase the work you already deliver, so credibility is visible instead of assumed
How to build authority online, so that by the time someone searches your name they already know what you do and already want it

Turn attention into conversations that go somewhere

For teams already active on LinkedIn and getting nothing back that looks like revenue.

Why a like is not interest, and what to do with the people who give you one
What to send instead of the connection request that everybody ignores
How your team opens a conversation without sounding like they are selling
What to say when a promising thread goes quiet, so it does not just sit there

Start closing on the call and stop losing deals at the last step

For sales teams losing good opportunities somewhere between the first conversation and the contract.

Why "let me think about it" almost never means they need time, and what to ask while they are still on the call
How to find out who else has to approve this, early enough to do something about it
Why talking about price before you have scoped the work is what costs you the deal
How to end every call knowing exactly where you stand, with the next step locked in or the money collected

Ways to bring me in

A talk if you want the room moved. A workshop if you want the work finished before everyone goes home.

Keynote

20 to 60 minutes

Conferences, offsites and leadership days. One of the three subjects, shaped around your audience and your industry. A short slot for a packed agenda, or the full talk with Q and A on top.

Workshop

90 minutes to a full day

Hands on, working on your team's own profiles and real pipeline. Start with a 90 minute kickoff to make the case, take half a day for one subject, or a full day for all three. Everyone leaves with the work done rather than a list of intentions.

Ongoing programme

Monthly, over a quarter or more

For teams that want the habit to stick rather than a one-off hit. Built around your people and your buyers, with the work reviewed between sessions.

Kanika Vasudeva speaking with a microphone at the BNI CCB Expo in Perth.

BNI CCB Expo, Perth.

Based in Perth and working across Australia, and happy to travel internationally. Everything above can be delivered online instead, live rather than pre-recorded. Perth sits at UTC+8, which is a useful timezone for both Asia and Europe.

What your team does differently the week after

Your subject matter experts stop hiding behind the company page and start being recognised by name.
Your sales team stops sending messages that get ignored and starts having conversations that lead to meetings.
Your marketing team stops reporting followers and starts reporting enquiries.
Buyers arrive already knowing how your people think, so the first meeting starts from trust rather than from scratch.

A team seated around a boardroom table during one of Kanika's in-house training sessions. — In-house session with a team.

Who you would be bringing in

Kanika Vasudeva, LinkedIn Strategist, keynote speaker and corporate LinkedIn trainer.

Eighteen years in corporate leadership across Europe, India and Australia, including BHP, PwC and ING. Engineer by training, MBA from IESE Business School.

I've sat on the buyer's side of the table, which is why what I teach is built around how B2B buyers actually decide rather than how the platform is usually taught.

My sessions are built around live examples worked through as a room rather than slides talked over, so people at every level leave with changes they can make that week.

Guest lecturer at Edith Cowan University and Curtin University. Host of the Business Expansion Tips podcast. Based in Perth, available nationally and internationally.

“Kanika's knowledge of and capabilities on LinkedIn are second to none. I've heard many of her presentations on LinkedIn personal branding and lead generation, and have always left with immense value and new ideas I can implement.”
Alex Hamilton, Strategy Director, White Chalk Road