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About Kanika Vasudeva

I help businesses get found, trusted and chosen on LinkedIn.

I'm a LinkedIn strategist, keynote speaker and corporate LinkedIn trainer based in Perth. I spent eighteen years improving businesses inside global companies before I built my own.

  • Keynotes
  • Team training
  • LinkedIn coaching
  • Guest lecturer, ECU and Curtin
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Kanika Vasudeva, LinkedIn strategist, keynote speaker and corporate LinkedIn trainer based in Perth, Western Australia.

These are places I have worked inside, taught at, or stood up and spoken to.

  • BHP
  • PwC
  • ING
  • Yara
  • Curtin University
  • Edith Cowan University
  • Rotary

What clients say after working with me

I finally feel like I understand LinkedIn and how to use it properly

LinkedIn recommendation from Xavier Crow, keynote speaker and mentalist at Command The Room, saying a few smart tweaks and a clearer strategy are bringing consistent organic growth, and that he finally understands how to use LinkedIn properly.
LinkedIn recommendation, Xavier Crow, keynote speaker and mentalist

Her knowledge of and capabilities on LinkedIn are second to none

LinkedIn recommendation from Alex Hamilton, Strategy Director at White Chalk Road, saying Kanika's knowledge of and capabilities on LinkedIn are second to none.
LinkedIn recommendation, Alex Hamilton, Strategy Director at White Chalk Road

Actionable steps that students could implement immediately

LinkedIn recommendation from Hina Fatima, PhD, Lecturer at Edith Cowan University, saying Kanika's workshop was highly engaging and practical, that she translated LinkedIn best practices into actionable steps, and recommending her as an expert speaker on LinkedIn and personal branding.
LinkedIn recommendation, Hina Fatima PhD, Lecturer at Edith Cowan University

Growing up, I never felt I fit in.

Kanika Vasudeva working on her laptop at a cafe table, with a coffee beside her.

My name, Kanika, means a tiny part of something big. For years, that's exactly how I felt: small.

So I chased the big things. Achievement, approval, the next milestone.

But one thing was always true. I was drawn to how businesses work, and how all the pieces fit together to make them grow.

I became an engineer, got an MBA and travelled the world working for global companies.

IESE Business School in Barcelona, where Kanika did her MBA.
Companies Kanika has worked for: ING, BHP, PwC, Telstra and Yara.
World map showing the countries Kanika has lived in for more than three months, including the United States, Norway, Spain, India and Australia.

On paper, it all looked big. Inside, I still felt like that tiny part.

  1. 2009

    I finished my MBA on a scholarship at IESE Business School, with an exchange at Darden.

  2. After my MBA

    I learned first-hand what makes a business grow and what holds it back.

  3. February 2024

    I started my own business and began teaching businesses how to bring in clients through LinkedIn.

  4. Today

    I speak at events, train sales, marketing and leadership teams, and teach LinkedIn as a guest lecturer at Edith Cowan University and Curtin University.

My growing desire to help businesses grow became my own business.

Kanika Vasudeva presenting a LinkedIn workshop in front of a slide about results ten days later.

In February 2024, I left my posh corporate role to start my own business.

It was daunting. At first, I posted every day and stayed busy, but I wasn't signing clients. Then a coach asked me how many real conversations I was having each week.

That's when it clicked. Growing a business isn't just about posting. The whole chain has to work, from the moment a prospect searches for you, to them getting interested in exactly what you provide, starting a conversation with you and signing up for your service.

It's a five-stage client attraction system called REACH, and every stage has to work.

Today, I train teams and business owners on REACH, so the right people find them, trust them and reach out ready to buy.

I've noticed this pattern with my clients over and over again. When LinkedIn isn't working, it's because you're only running one or two of the five stages that attract the right clients.

Here's how it should work.

  1. Drawing of a smiling woman at her laptop, with a LinkedIn profile visits chart climbing upwards and a magnifying glass beside it.
    R

    Reposition

    You show up in more searches and get more profile visits.

  2. Drawing of a delighted woman holding her phone as likes, hearts and comments float up from her LinkedIn post.
    E

    Educate

    The right people start engaging with your posts.

  3. Drawing of a woman and a man each looking at the other's LinkedIn profile, joined by a dotted line and a handshake icon.
    A

    Amplify

    Your prospects start trusting you before you've even spoken.

  4. Drawing of a relaxed woman with a coffee, looking at a weekly calendar full of booked calls.
    C

    Converse

    You have more conversations, and they naturally lead to booked calls.

  5. Drawing of a woman celebrating on a video call, with a paid invoice, gold coins and a rising sales chart on her desk.
    H

    Handshake

    You close and collect on more of your sales calls.

I'm passionate about helping business owners create the ripple they set out to make.

I'm 100% invested in your business growth, because every business that grows creates a ripple of impact far bigger than anything I could create alone.

Over time, I've learned to love my name. A tiny part is where every ripple begins.

My passion is to create many of those ripples, so that more businesses and communities grow and prosper.

That's the ripple I want LinkedIn to start for your business.

Ready to start your own ripple?

Book thirty minutes with me, and we'll work out the first step for you or your team.

Book a call