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The newsletter

Every issue of Sign clients on LinkedIn

Each week I write about what's working on LinkedIn right now, what needs retiring, and what you can do to build visibility and credibility with the buyers you want.

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Vending Machine

So I'm standing in front of a vending machine. I put my money in. I press B4. The snack moves forward and tilts. But then it stops... I press B4 again. Nothing. …

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Do This to Lose Your Sale

I used to lose sales in the same way. Not because I didn't care. Because I cared too much. I would get on a call and try to: Be liked. Be relatable. Make it feel comfortable. …

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